Ruby Cooke

Say [Na] to Low-Sodium!

By Ruby Cooke / May 25, 2021 /

Grab Your Salt Shaker Sodium, in particular salt, is one of those terms which has been particularly vilified by food marketing over the last few decades. With many food companies jumping on the bandwagon of low-sodium product releases after the discovery of higher dividends being associated with the term. Similar to the low-fat movement the…

Read More

Food Fraud? | Marketing Health Claims

By Ruby Cooke / March 9, 2021 /

Aren’t we all! The abundance of health claims out there with products labelled “superfoods”, “functional” and “natural” can be overwhelming.

Read More