Diet

Are you afraid of fat gain?

By Natalie Kormushoff / September 9, 2019 /

I’m going to start by telling you a story that might sound familiar. You’ve been dieting for awhile, lost some weight, and now you’ve decided you want to add some muscle. Food is up, you’ve been feeling good and feeling stronger, and weight has been stable.

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How to Stop Overeating

By Natalie Kormushoff / April 29, 2019 /

First, hi! It’s been a looooong time since I’ve written anything but I’m happy to be back and I’m happy you’re here reading this. A few years back I was diagnosed with a binge eating disorder. Today, I am well and truly recovered but in the years I’ve worked as a strength coach, I have…

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My Decision to Compete in Bodybuilding

By Leoni Smith / July 4, 2017 /

You read that right, I, Leoni Smith, have committed to competing in a bodybuilding competition. For those that know me well, would understand how much this is outside my realm of comfort. The competition itself will not be till february 2018, which ideally allows 6 months to prep. This will enable the methods utilised to reach 10%…

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Optimal Vs. Functional

By Gus Cooke / March 9, 2017 /

In our industry, we see a lot of people going about things the wrong way. A common problem we see comes down to the issue of whether to use the optimal technique or the most functional method. Let me explain what I mean by this. Optimal describes a method or technique that is, in theory,…

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Calorie Deficits Don’t Work

By Gus Cooke / February 16, 2017 /

  I’ve written before about why the fitness industry is wrong about fat loss. Let me explain to you what most don’t understand about calorie balance; it all comes down to something called ‘homeostasis’. Homeostasis is recognised in science as a major factor in every life form, but of course the fitness industry has overlooked…

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Your Diet Plan Isn't Working? Here's why?

By Gus Cooke / September 28, 2016 /

I came across new research by Meredith David, PhD, assistant professor of marketing from Baylor University that really supports one of our philosophies on dieting. When starting out on a diet people tend to adopt the wrong strategies of going too hard too fast. Some are equiped to manage this intensity but where so many others go wrong is abandoning…

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Brittany White

By Annie Short / July 29, 2016 /

Stats Before – 1st May 2015 96.8kg | 60.2% body fat | 1500 calories/day | no exercise After – 1st December 2015 76.2kg | 24.9% body fat | 2000 calories/day | training 3-4 days/week + weekly runs Total fat lost: 39kg Total lean mass gained: 19kg

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Danielle De Haas

By Gus Cooke / April 11, 2016 /

Victoria IFBB Physique Winner

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Is their such thing as good food and bad food

By Gus Cooke / August 30, 2015 /

I started this rant a few months ago from an observation I made on Facebook, when I was seeing some current diet religions promote “anti-health” foods as the answer for fat loss or as a “mentally healthy” approach to dieting. There is already a big enough epidemic of obesity, directly related to the foods we eat. I firmly believe that…

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Why the Fitness Industry is Wrong About Fat Loss

By Gus Cooke / February 8, 2015 /

We’ve all seen it, we’ve all read it “energy in – energy out = weight loss or gain”. Every single piece of fat loss and muscle building advice you read comes back to this simple equation. It’s perfectly valid and humans are as subject to the laws of thermodynamics as anything else in the universe.  …

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